A analysis report from Shopper Intelligence Analysis Companions analyzed how iPhones have been promoting throughout Apple’s third fiscal quarter. This report convers all iPhones thar have been bought throughout the months of April via June. Part of this analysis was surveying 500 Apple clients who bought an Apple product throughout the April-June interval. This contains an iPhone, iPad, Mac laptop, or Apple Watch.
From left to proper: Apple iPhone 12 mini, iPhone 12, iPhone 12 Professional Max, iPhone 12 Professional
Because the pandemic restrictions eased, Apple noticed iPhone gross sales shift in direction of dearer fashions. On the similar time, clients have been buying and selling in newer telephones, all whereas Apple’s on-line and in-person shops noticed nearly double the quantity of iPhone gross sales. This shift to dearer fashions elevated the US Weighted Common Retail Worth to $869.
Among the many individuals surveyed, the iPhone 12 Pro Max and iPhone 11 fashions have been the best-selling, each of which every made up 23% of the share of iPhones bought by individuals of the survey. All 4 iPhone 12 fashions made up 63% of iPhones. On the opposite finish of the spectrum, the least widespread fashions for the quarter have been the iPhone 12 mini, and the iPhone XR. Every of which made up simply 5% of the individuals.
From left to proper: Apple iPhone 11 Professional Max, iPhone 11, iPhone 11 Professional
CIRP experiences that the typical age of iPhones that have been traded in has decreased a bit. Within the third fiscal quarter, 37% of consumers had earlier telephones for two years or much less, whereas 30% of them had their telephones for 3 or extra years. Through the twelve months ending in March 2021, these numbers are 35% and 34%, respectively.
Try the Supply hyperlink to see the complete report.