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Counterpoint: iPad market share continues to develop in Q1 2021 throughout all fashions


The most recent report from market analysis agency Counterpoint reveals that Apple’s iPad lineup continues to carry out strongly. The model’s international pill market share has grown 53% YoY in Q1 2021 to a complete market share of 37%. Throughout the identical quarter in 2020, iPad shipments made up 30% of market share.

The report mentions that Apple and Samsung each benefitted all through 2020 from decreased competitors within the pill area. The 2 corporations “aggressively launched and promoted new fashions” whereas different pill makers “downsized or closed the enterprise”.

Apple offered 33% extra iPad items worldwide in 2020 than in 2019 and continued to steer the market, increasing its share to 37% in Q1 2021. Regardless of the low season impact, Apple improved its efficiency in all main areas, notably in Japan, the place its gross sales continued to hit all-time highs.

The chart under reveals that Samsung, Lenovo, and Samsung’s market shares all grew from Q1 2020. Huawei’s share dropped from 11% in Q1 2020 to only 5% share in Q1 2021. The “different” manufacturers fell by 10% share mixed, which is the place Apple and Samsung each picked up slack.

Counterpoint: iPad market share continues to grow in Q1 2021 across all models

Regardless of the bottom mannequin iPad making up most of Apple’s pill gross sales, Counterpoint’s Senior Analyst Liz Lee defined that each one fashions throughout the lineup carried out properly. The base iPad made up 56% of all iPad gross sales in Q1 2021 whereas the iPad Air 4 and Professional fashions made up 19% and 18%, respectively. The iPad 8 was the best-selling mannequin whereas the iPad Air 4 ranked second.

Trying in direction of the remainder of the yr, Apple’s M1 iPad Pro has been properly acquired by the market, however the chip scarcity was cited. Apple is challenged with each the chip scarcity and manufacturing points associated to the Liquid Retina XDR show. Lee expects M1 fashions to soar in Q3 as soon as the availability chain restabilizes, simply in time for the vacation season in This fall.

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