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Diamond Mattress Enters Upholstery Class with Acquisition of Condo Furnishings Firm


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L-R: Spencer Edwards, Materials Supervisor, of Diamond Mattress; Fidel Huete, Basic Supervisor, Texas division; Martin Romero, VP Manufacturing; Shaun Pennington, President.


Diamond Mattress introduced that it’s coming into the upholstery class and persevering with to increase its bedding enterprise with the latest acquisition of Apartment Furnishings Company (AFC), a contract bedding and fabric maker based mostly in Texas.

 

With the acquisition of AFC final month and the Royal Sleep model in 2019, Diamond Mattress has invested greater than $15 million in its strategic progress and enlargement plans to offer faster transport for e-commerce and broader distribution whereas constructing a nationwide model with vertically built-in manufacturing in California and Texas.

 

“Diamond has at all times been hyper-focused on assembly the wants of our prospects, and our expansions are a direct results of their progress and success,” mentioned Shaun Pennington, Diamond President. “A high precedence is to offer a easy transition for patrons of AFC, Royal Sleep and Diamond as we work towards elevated capability for each product line as shortly as we are able to.”

 

“With AFC, we’re as soon as once more merging a family-owned and operated enterprise with very customer-centric values that align properly with the Diamond Mattress household and tradition. We imagine these are profitable substances, and we’re happy to have the Road household proceed within the enterprise and lend their experience to develop it,” he mentioned.

 

Gary Road, second-generation proprietor of AFC, will function director of contract gross sales. His son Ryan and daughter-in-law, Nicole, will present continuity of service on all contract accounts.

 

Martin Romero, vp of producing for Diamond, estimated the merging of all manufacturing underneath one roof, spanning 200,000 sq. toes, will probably be accomplished within the subsequent couple of months.

 

He mentioned, “In a comparatively brief time, we efficiently built-in completely different mattress and fabric manufacturing methods and tools. It’s been a complete group effort from Gary strolling us by means of particulars of the contract facet to Shaun dealing with all of the coaching on the manufacturing unit flooring.”

 

The acquisition was dealt with by Los Angeles-based agency Greenberg Glusker.

 


 

About Diamond Mattress:

Diamond Mattress is a number one U.S. mattress producer and main omnichannel sleep wellness model with a convention of product and manufacturing innovation. The privately held, fourth-generation firm is dedicated to superior service with a deal with customized options of top of the range and worth whereas selling the significance of sleep and its influence on private wellness. For extra info, go to diamondmattress.com.

 

 


Furnishings Trade Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.


Read other articles by Alex Sampera



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