New photos have been launched of the DJI Mavic Mini SE. Sadly, nonetheless, the brand new drone from DJI isn’t going to be coming to the USA – which is odd, on condition that it popped up in the listings at Walmart. It probably additionally received’t be showing in Europe, both. Oh no, the drone is destined for Southeast Asia and South America.
The rationale for the markets its goal is to attempt to convey drones to areas the place they’re not already widespread. As DroneDJ notes, this can be a disgrace as a result of this $299 sub-250g drone, based mostly on the unique DJI Mavic Mini (however with some components of the DJI Mini 2), would make for a wonderful starter drone in these areas.
The brand new photos of the DJI Mini SE, although, come courtesy of the up to date DJI FLY app, which exhibits the drone in a number of angles. On this case, as a part of the tutorials for calibrating the compass, resetting the gimbal, and many others. It does look similar to the unique Mavic Mini, however with some components from the Mini 2.
It’s a disgrace this isn’t coming to US and European markets, though it’s comprehensible why. A drone like this may promote extraordinarily nicely, slicing into the Mini 2’s market in part of the world the place the Mini 2 is already fairly inexpensive for individuals who need one badly sufficient. In components of Asia and South America the place the typical revenue is considerably decrease, this makes the barrier to entry that a lot simpler.
Positive, that final sentence does make it sound a bit of altruistic on DJI’s half, but it surely’s not. They’re nonetheless a enterprise. And like another enterprise, they wish to make a revenue. However on this case, a bit of little bit of revenue is healthier than not promoting drones there and making no revenue in any respect. It additionally helps to cement their place available in the market in these areas earlier than native opponents beat them to it.