Beer big Heineken has revealed a brand new robotic cell ice cooler that’ll make sure you at all times have a contemporary can of ice chilly beer inside arm’s attain.
The moderately frivolous Heineken BOT can comply with round its proprietor, loaded to the brim with a 12 pack of your favorite tipple (it doesn’t need to be Heineken, fortunately) and the requisite ice to maintain the summer season warmth at bay.
The Beer Outside Transporter (BOT) will prevent the trouble of lugging a cooler right down to the park or the pool aspect. As a substitute, you possibly can simply stroll together with the chilly ones trailing obediently behind you.
In keeping with Heineken, it’s acquired a “charming AI persona” like Wall-E, that’s capable of search out parched summer season revellers to examine on their thirst stage. It’s not clear how the bot works, but it surely’s seemingly capable of hold tabs on a single goal and match their actions.
The BOT doesn’t look too dissimilar from the ‘final mile’ meals supply robots we’ve seen trialled on UK streets within the final couple of years, but it surely’s not clear who has made the branded BOT for Heineken.
It’s doesn’t appear to be Heineken goes to make them out there on the market, as they’d seemingly value a reasonably penny, however it’s providing people the prospect to win one from July 1st.
Sure, it’s gimmicky. No, there’s isn’t actually a justification for purchasing one. However does it sound like a enjoyable celebration piece when you’ve acquired money to burn or are notably fortunate in competitions? You betcha. Proper now the competitors seems to be the one strategy to get your arms on one, however Heineken could begin promoting these cell bars in some unspecified time in the future if the demand is excessive sufficient.
You may throw your identify within the hat from July 1 here.
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