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Hooker Furnishings Expands Movement Product Line with Design Options & Hid Features


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The upholstery division of Hooker Furnishings is including a number of new premium capabilities to its movement seating line. The additions had been designed in response to rising demand for extra comfy and multifunctional furnishings as shoppers spend extra time at dwelling. Together with a wide range of hid options that hold each type and performance in thoughts, the additions – together with extra storage, performance and luxury settings – made their debut on the June Excessive Level Market.

 

New consolation options embrace premium mechanical lumbar helps, prolonged footrests, energy headrests and energy recline capabilities, obtainable in each zero-gravity and lay-flat modes. Hidden storage and extra useful parts embrace pop-out storage areas, USB charging ports, hid cup holders and drop-down console tables.

 

“Our new movement seating choices had been created for design-oriented shoppers who’re in search of the practicality and comfort of many of those ‘creature comforts,’ however who’re additionally drawn to extra subtle types,” stated Jenni Jungers, vp of Hooker Upholstery. “Our new introductions this Market present each, with a wide range of versatile merchandise filled with cleverly hid consolation settings and capabilities, all whereas being designed for a high-style setting.”

 

To help the launch at retail, the corporate has developed gross sales supplies that establish the hidden options inside merchandise in addition to a customizable ‘guidelines cling tag’ that rapidly summarizes all the choices obtainable in every merchandise on the retail flooring.  

 

“These supplies had been designed as a ‘silent salesperson,’” Jungers added. “Every will present an summary of the seating’s options to shoppers within the absence of a retail gross sales affiliate, guaranteeing the hid options don’t go unnoticed.”

 


 

About Hooker Furnishings: Based mostly in Martinsville, Va., Hooker Furniture Corporation is ranked among the many nation’s largest publicly traded furnishings sources and encompasses 12 discrete working companies. These manufacturers embrace: Hooker Furnishings, Hooker Upholstery, Bradington-Younger, Sam Moore Furnishings, Shenandoah Furnishings, H Contract, Accentrics Dwelling, Pulaski Furnishings, Samuel Lawrence Furnishings, Prime Useful resource Worldwide, Samuel Lawrence Hospitality and HMIdea.  Hooker Furnishings Company’s company workplaces and fabric manufacturing amenities positioned in Virginia and North Carolina, with showrooms in Excessive Level, N.C. and Ho Chi Minh Metropolis, Vietnam. Hooker Furnishings operates distribution facilities in the USA, China, and Vietnam. The corporate’s inventory is listed on the Nasdaq International Choose Market beneath the image HOFT. For extra data, please go to hookerfurniture.com.

 


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.


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