Fairfield reviews that it was offered with a problem centered round unprecedented product demand and a difficult provide chain, which induced the North Carolina-based furnishings producer to search out inventive methods to fill their showroom with product for June Excessive Level Market.
In October of 2019, Fairfield partnered with Libby Langdon to launch upholstery and casegoods collections together with residing, eating, bed room, movement, and occasional. Regardless of a worldwide pandemic hitting 16 weeks after the launch, Langdon’s assortment was promoting and gaining traction with retailers and designers alike. The October 2020 introductions proved the gathering may very well be a go-to for workhorse items which have model with endurance.
Fairfield CEO, Dixon Mitchell, and Langdon put their heads collectively to supply a novel plan for June 2021. The manufacturing unit’s focus would stay on fulfilling buyer orders whereas Langdon would “repurpose” showroom samples and launch new multifaceted introductions.
Langdon remembers the problem of redesigning the “Libby Zone” in Fairfield’s showroom. “I began my inside design profession on a Makeover TV present on FOX known as Design Invasion, and in every episode, I had 12 hours and $6,000 to makeover a by no means earlier than seen house,” Langdon explains. “Then, I filmed Small Area, Massive Type on HGTV. I shared design recommendations on residing massive in small areas, which was a fantastic coaching floor for showroom design. These experiences ready me to reimagine the prevailing gadgets and provides the varied vignettes a brand new feel and look.”
The brand new showroom vignettes embody: “Utah Ski Lodge”, “Eco-Greenhouse Residing/Eating” and an “Artist Studio” with a built-in residing or work-from-home house.
Langdon, born and raised in Excessive Level, North Carolina, enjoys staying “at house” throughout markets. “My Mother was such a champion,” says Langdon. “She helped deliver the vignettes to life by letting me borrow her easel and paint brushes. Styling for makeover TV is all about making it private to the individuals residing within the house, and through this market, I wanted so as to add tons of particular touches and suppose outdoors of the showroom-design field.”
Mitchell is happy by the optimistic responses behind the flexibility of present assortment items. “It took lots of creativity and prioritizing of sources to make this occur,” says Mitchell. “Libby’s expertise in makeover TV and her knack for making present gadgets look model new makes me wanting to see how we are able to use that very same kind of innovation for future Markets.”
Your complete Libby Langdon for Fairfield assortment consists of items that work seamlessly to perform a complete design starting from modern to conventional, coastal to transitional, and every little thing in between, proving the previously-launched items are nonetheless related.
Utilizing this multifunctional mindset, present items had been repositioned all through the showroom, permitting market goers to view them in a brand new mild, whereas the brand new introductions match seamlessly into the showroom design.
“I like working with my Fairfield household,” says Langdon. “Fairfield is invested in making lovely merchandise with the standard and craftsmanship that comes from a 100-year outdated established producer. I’m so excited to proceed rising and evolving this assortment over time.”
You may take a digital tour of the Fairfield showroom here.
About Libby Langdon:
Libby Langdon is an inside designer, writer, product designer and makeover tv character, in addition to the inventive drive behind New York Metropolis–primarily based design agency Libby Interiors, Inc. She is understood for her “Simple, Elegant, On a regular basis Type,” in addition to her licensed home-furnishing collections, together with lighting for Crystorama, rugs for KAS, art work for Paragon, a whole house assortment of upholstery and casegoods for Fairfield Chair, and equipment for A&B Residence, which is slated to debut at Excessive Level Market in October 2021. Her inside design work and residential merchandise have been featured in main shelter magazines, together with Architectural Digest, Home Stunning, Conventional Residence, Hamptons Cottages & Gardens, Higher Properties and Gardens, and Girl’s Day. Langdon has been a daily design skilled on NBC’s TODAY Present, HGTV’s Small Area, Massive Type, The View, The Rachael Ray Present, The Early Present and NBC’s Open Home. Langdon travels the nation presenting her design seminars to shoppers, designers and retailers about all issues design.
For almost a century Fairfield, which was established in 1921, has mixed masterful craftsmanship with fashion-forward designs for effective furnishings for the house, workplace, and hospitality industries. A household of craftspeople, Fairfield cares in regards to the group, the surroundings, and the client. This philosophy is the material of the corporate and is woven into all sides. Fairfield distributes merchandise to prospects all through the USA and internationally. High quality management all through the method, masterful craftsmanship, and exact tailoring leads to upholstered furnishings that set the bar for worth and excellence within the Trade.
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