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Magniflex to Shift New Product Launch Technique


In an effort to higher align with the wants of its sellers, Magniflex USA, a producer of mattresses made in Italy, will start introducing new collections at instances when their sellers request them, versus launching new merchandise at commerce exhibits 4 instances a 12 months. The corporate will proceed to launch new strains and applied sciences in January to focus on its present buyer base and focus the rest of the 12 months on launching equipment and spotlighting present collections.


Magniflex will make the most of the Excessive Level Market to spotlight their present product strains, particularly their best-selling collections, and to debate new alternatives with their prospects. The brand new technique marks a extra deliberate and considerate strategy to new product growth and introductions, and can allow the corporate to assist its retail companions to maintain up with the sturdy demand for its present collections.


“For years, the business has been overly fixated on releasing new merchandise each three months to maintain up with the market cycle,” Billy Curtright, nationwide gross sales supervisor of Magniflex USA. “Transferring ahead, we’ll reconfigure our technique to deal with strengthening our present bedding collections and introducing new merchandise as our prospects want them. In the meantime, we’ll use the Markets to strengthen our connections with our prospects.”


On the upcoming Spring Excessive Level Market, Magniflex will spotlight its lately launched Toscana assortment of high-end, eco-friendly mattresses – together with its most up-to-date addition to the grouping, the Cotton Lux 10, an affordably priced mannequin with a instructed retail of $1,899.


“Along with the Markets, our Miami showroom is open year-round, which incorporates prototypes of recent merchandise and doable new additions to our U.S. lineup. Having our showroom as a part of our headquarters makes it doable for us to satisfy with new and potential prospects who might not attend the large exhibits or select to hunt out new product past of the standard market-cycle,” added Curtright.


Together with the Cotton Lux 10, the Toscana assortment contains the Cotton Grande Twin 12 and the Cotton Caress 9 fashions. The cotton used within the covers of all three beds is licensed as natural by the International Natural Textiles Normal (GOTS) and by OEKO-TEX, two of the world’s most prestigious organizations concerned within the certifying of natural textiles.


Magniflex will highlight its merchandise within the showroom of Copeland Furnishings, which is positioned on Flooring 5, suite 5100 of the Showplace constructing. This would be the firm’s first look at a Excessive Level present since October 2019. The Spring 2021 Excessive Level Market is scheduled for June 5-9.



About Magniflex: Magniflex  was based practically 60 years in the past in a suburb of Florence, Italy, and in the present day greater than 35 million folks in 99 nations sleep on Magniflex mattresses. Generally known as a world chief in high quality, consolation, and innovation, Magniflex was the primary mattress firm on the planet to realize certifications from OEKO-TEX®. The corporate’s central manufacturing facility produces as much as 10,000 mattresses a day, a lot of that are exported to nations similar to Japan, Spain, Germany, Russia, the USA and Canada. For extra data, go to


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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