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MLILY USA to Sponsor First “Mattress, Brews & Boos” Halloween Mattress Race to Assist Particular Areas Charity


Mattress producer MLILY USA introduced that it’ll sponsor a “Mattress, Brews and Boos” Mattress Race competitors on October 31, on the World’s Honest Park, in downtown Knoxville, Tennessee. With members wearing costumes and beds racing down the road, the Halloween occasion will enable friends to take part within the race to assist increase funds for Particular Areas, a non-profit with whom MLILY companions to assist create dream bedrooms for youngsters combating most cancers.


The competitors will include company and group groups of 5, together with 4 runners who will push the mattress and one one who will trip on the mattress. Every staff should present their very own mattress and might select their very own ornamental theme. The contestants will compete for prime spots in creativity and, after all, velocity on the course!


“The Mattress, Brews and Boos occasion is an element charity fundraiser, half competitors, half group builder and one hundred pc enjoyable,” stated Stephen Chen, president MLILY USA. “Sharing within the pleasure with the objective of serving to to lift cash for Particular Areas is one other approach we will help help the fantastic work they do proper right here in Tennessee and throughout the nation. We selected to be concerned because the ‘king-level’ sponsor as a result of we all know that the lead sponsor charges will probably be sufficient to offer three bed room makeovers, which is able to give three very deserving kids a secure place to get well, heal, sleep and play.”


MLILY has three groups entered within the race, one from every of its areas in Tennessee. The Knoxville company staff could have a JAMA-themed mattress with the staff dressing in pajamas, the Chattanooga warehouse staff could have a Batmobile mattress with Batman themed character costumes, and the Andersonville warehouse staff is preserving their theme and costumes a secret for now.   


“This occasion is an excellent alternative for us assist convey the group collectively for a worthy trigger,” Chen stated. “Particular Areas years in the past had Mattress Race fundraisers, however when the organizer retired, the occasion was retired as nicely. Once we began working with them and I heard concerning the previous occasions, I instructed that we resurrect the race and sponsor it.” Chen added, “I grew up in Ft. Wayne, Indiana the place there was –and nonetheless is—an annual Mattress Race occasion, through which I continuously participated, so I used to be excited to convey this one again to life.”


The philanthropic occasion has sparked pleasure and can kick off with the Mattress Race at 1:00 p.m. Solely twin or full-size beds can be utilized and should embrace a headboard and footboard as a part of the design. 4 wheels are permitted on the 4 corners of the beds, however no braking or steering units are allowed. There’s additionally a contest for greatest adorned mattress adopted by a trick or deal with sweet give away and a Halloween celebration that includes native brews and spirits, meals vans, music and extra. The one-eighth mile race spans the size of roughly two soccer fields and begins and ends on the Sunsphere positioned at World’s Honest Park Drive.


Registered groups will obtain a free mattress from MLILY’s JAMA Assortment, which options two mattresses, a five-inch and seven-inch mannequin, and is designed to offer kids their first “massive child” mattress. The mattress can be utilized as an extra mattress on prime of the groups’ current mattress in the course of the race or for their very own private use. As well as, every member of the profitable staff will obtain a free adult-size MLILY mattress.

Sponsors for the occasion embrace: WBIR-TV Channel 10; WIVK-FM 107.7; 99.1 The Sports activities Animal; Knoxville TVA Staff Credit score Union; Ole Smoky Moonshine; Pugh CPAs; Pipe Wrench Residence Providers; Cherokee Distributing Firm; TIS Insurance coverage Providers, Inc.; Label Industries; YeeHaw Beer; and KnoxNews.



MLILY USA is the North American mattress and pillow firm of Healthcare Co., Ltd. Based mostly in Knoxville, Tennessee, the corporate manufactures mattresses, pillows and sleep equipment in state-of-the-art factories positioned in China, Thailand, Serbia, Arizona and South Carolina, which span greater than 7 million sq. ft. With merchandise bought worldwide, MLILY additionally holds a novel world strategic partnership with Manchester United, the main sports activities model and common soccer staff positioned in the UK. As a part of the partnership, MLILY supplies the staff’s coaching advanced with mattresses and different sleep merchandise. For extra info, go to


Furnishings Trade Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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