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Palliser/EQ3 Declares Steve Ambeau as New Chief Advertising Officer


The Palliser Furnishings Group incorporating Palliser Manufacturers and EQ3, just lately introduced the appointment of Steve Ambeau within the newly created position of Chief Advertising Officer, efficient June 1, 2021. Primarily based out of Toronto, Ambeau will probably be charged with creating an overarching digital technique taking these manufacturers to a brand new stage throughout North America. He will probably be answerable for shaping and main the manufacturers’ progress technique, together with the planning and positioning of all consumer-facing communications throughout a number of enterprise channels.


With a ardour for individuals, expertise, media planning and content material rooted in buyer perception, Ambeau joins the Palliser group with almost 25 years of worldwide advertising expertise with roles specializing in digital advertising, model technique, and content material creation with the BMW Group in addition to agency-side mission work with Mars, Suncor Vitality, Ford, J&J and Electrolux. In his most up-to-date position as Chief Advertising Officer for a multi-national expertise supplier within the automotive phase, Ambeau was answerable for repositioning the model structure and constructing model fairness throughout Canada, UK and France.


“Steve brings appreciable expertise and a world perspective that may align and elevate our advertising efforts,” mentioned Peter Tielmann, CEO of the Palliser Furnishings Group. “The creation of this new position is right timing as this subsequent chapter of the enterprise is essential to assembly our long-term targets.”


“I’m thrilled to affix EQ3 and the Palliser manufacturers and understand considered one of my best passions: to work with firms which have a deep heritage and nuanced story to inform,” mentioned Ambeau. “Peter Tielmann and his management group have a transparent imaginative and prescient for sustainable progress that aligns with my expertise and ability set. I’m trying ahead to serving to form that progress led by a customer-centric, story-telling method.”

Ambeau will work throughout the entire Palliser group manufacturers, together with:


  • EQ3, a vertically-integrated firm with a fame for excellence constructed on twenty years of offering high-quality furnishings and residential items. Embodying a uniquely Canadian method to design, EQ3 is pushed by an understated and strong power of character and embodies Canadian values of inclusivity, modesty, empathy and thoughtfulness.
  • Palliser, based in 1944, the corporate is thought for its distinctive dedication to high quality, the corporate produces a full vary of upholstered merchandise in leather-based and cloth together with sofas, sectionals, and recliners, and is an trade chief within the house theatre seating class



About Palliser: Recognized for its distinctive dedication to high quality, Palliser is considered one of North America’s main producers of made-to-order leather-based and cloth upholstered furnishings. Since its founding in 1944, Palliser has centered on creating distinctive merchandise for your entire house whereas delivering significant worth to its retail companions and finish customers.


About EQ3: EQ3 is Canada’s premier designer, producer, and retailer of furnishings and residential items. Primarily based in Winnipeg, Manitoba, EQ3 designs, producers, and sells a variety of house items together with furnishings, upholstery, lighting, tabletop, and equipment. Established in 2001, EQ3 is a vertically-integrated firm with a fame for excellence constructed on twenty years of offering high-quality design and repair to the Canadian market. The model has continued to develop its US operations, rising the attain of its distinctly Canadian perspective, timeless designs, and impeccable buyer expertise in North America. EQ3 now has a complete of 16 shops throughout North America with 11 in Canada and 5 inside the US, together with New York, California, Connecticut, and Chicago. 


Furnishings Business Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.

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