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Wayfair Launches New Model Marketing campaign, “No Place Like It”


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Wayfair not too long ago unveiled their newest model marketing campaign, “No Place Like It.” That includes actual clients, trustworthy critiques, and merchandise that match each house and wish throughout the house, the newest omnichannel marketing campaign showcases how Wayfair’s choice, worth and experience in all issues residence helps the wants of customers’ lives – each day.

“For our clients, residence has turn into extra significant than ever earlier than. Within the final 12 months, our properties have turn into our work areas, our playgrounds, our eating places, and our locations for studying. At Wayfair, we’ve got at all times been dedicated to creating it straightforward for our clients to convey their distinctive imaginative and prescient of residence to life and we stay centered on serving to our clients obtain that imaginative and prescient as their wants develop and alter,” famous Bob Sherwin, chief advertising officer, Wayfair. “‘No Place Like It’ reinforces that dedication by that includes our buyer’s genuine experiences at residence and highlighting how Wayfair helps them to create the areas which might be good for them.”

“No Place Like It” might be featured throughout TV, on-line video, website, social, e-mail, cell and extra and can air within the U.S. and Canada on nationwide cable networks. The marketing campaign options three artistic spots – “No Place Like It,” “No Place Like It – Outside” and “No Place Like It – Rugs.”

 

 


No Place Like It

To inform deeper tales round how Wayfair helps clients create areas that match their wants, Wayfair has additionally launched two new YouTube collection, which spotlight how actual persons are reworking their areas with merchandise which might be good for them.

  • Ending Touches gives an intimate look into what’s most vital to individuals from all walks of life as they exhibit the house which means probably the most to them and seek for that one ultimate piece (or items) to convey all of it collectively.

 

  • Swapping Carts options two contestants – from family and friends to coworkers and companions – who’re tasked with placing collectively a Wayfair procuring cart for one another. Viewers can comply with alongside as contestants react to the gadgets chosen for them in real-time as their companions store.


About Wayfair: Wayfair believes everybody ought to dwell in a house they love. By way of know-how and innovation, Wayfair makes it attainable for consumers to shortly and simply discover precisely what they need from a choice of greater than 18 million gadgets throughout residence furnishings, décor, residence enchancment, housewares and extra. Dedicated to delighting its clients each step of the best way, Wayfair is reinventing the best way individuals store for his or her properties – from product discovery to ultimate supply.

 

The Wayfair household of web sites contains:

  • Wayfair – Every little thing residence for each finances.

  • Joss & Essential – Trendy designs to find day by day.

  • AllModern – The most effective of recent, priced for actual life.

  • Birch Lane – Traditional residence. Comfy value.

  • Perigold – The widest-ever choice of luxurious residence furnishings.

Wayfair generated $9.1 billion in internet income for full 12 months 2019. Headquartered in Boston, Massachusetts with operations all through North America and Europe, the corporate employs greater than 16,000 individuals.


Furnishings Trade Information and in depth journal articles for the furnishings retail, furnishings producers, and furnishings distributors.


Read other articles by Nic Ledoux



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