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What It’s Wish to {Photograph} a International Launch Marketing campaign for Tamron


Most individuals don’t really know what it means after I say I’m a “travel photographer,” it’s often met with a confused look and adopted up by some variation of the query, “do you imply you journey at no cost?” or “who even pays you to journey?”

So to sum it up, my shoppers are varied stakeholders within the tourism business. These could possibly be resorts, journey experiences, tourism boards, and past. When journey all of a sudden floor to a screeching halt final 12 months, tourism additionally slowed down and there have been instances throughout lockdown the place it utterly stopped. Since being a photographer is my profession and my principal supply of revenue, I used to be extraordinarily fearful — and for good motive: it’s been a troublesome 12 months, to place it mildly.

Reference to Tamron

You possibly can think about my shock when in early January 2021, nonetheless very a lot in the midst of the pandemic, Tamron’s South African department reached out in an electronic mail asking if I’d be curious about being a model ambassador for them going ahead. After all, I mentioned sure.

There’s some background right here as I’ve been creating content material for Tamron SA from time to time for the previous two years. At their request, I’ve additionally spoken at a number of occasions on behalf of the model about my expertise utilizing their lenses. From my private expertise, making a relationship with manufacturers you’d prefer to work with is the easiest way to get on their radar.

A couple of week after accepting Tamron SA’s provide, I received an electronic mail from somebody at their headquarters in Japan who mentioned they like my type and requested if I’d be curious about taking pictures a launch challenge for his or her new Ultra-Wide angle lens. I’d be one in every of solely a handful of individuals on the earth to have entry to the lens, so it was an honor to be chosen for a chance like this.

Challenge Temporary

As soon as I’d agreed to do the challenge, I signed a non-disclosure settlement, Tamron despatched some paperwork in regards to the lens, after which despatched a quick with the quantity and kinds of pictures they wanted me to create.

The transient was break up into three principal components:

  • Pictures (images taken with the lens)
  • Way of life (images of the lens)
  • Video (Cinematic showcase of the lens in use together with the ensuing images)

The transient they despatched included a few of my images, which had been pulled from my social media channels and web site.

Planning Course of

My course of when taking pictures an enormous challenge at all times begins with planning and pre-production. On the time, South Africa was simply popping out of its second COVID wave which added an additional dimension of complexity. My preliminary plan was to journey to a location I had by no means visited earlier than however all of the uncertainty rapidly led to me deciding to go for three acquainted areas as a substitute of a brand new one with the intention to guarantee I may get all the required content material.

Being one of many first Black model ambassadors for Tamron, I made a decision it was vital to point out myself within the video, so I enlisted the assistance of my pal and fellow content material creator Dean Cothill. We sat down, selected the areas with consideration for COVID restrictions, and put collectively a narrative, temper board, and shot listing for the challenge.

As soon as Tamron accepted the temper board, I spent two weeks touring to the three areas I had chosen: Cape City, the Backyard Route, and Blyde River Canyon (the third largest canyon on the earth).

Pictures Course of

Developing with a great plan makes the method of truly creating the content material rather a lot simpler. As an added bonus, when a model approaches you as a result of they like your type, it means for probably the most half you simply have to create one thing you’re keen on and can be happy with.

As soon as I used to be again residence I set to work on enhancing. There have been varied guidelines from Tamron when it got here to taking pictures and enhancing the photographs, as we had been showcasing the capabilities of the lens and needed to maintain the next in thoughts:

  • Minimal cropping in put up
  • Gentle edits
  • Taking pictures at varied apertures
  • A fair ratio of panorama versus portrait orientation

Approval Course of

I despatched Tamron round 150 pictures from which they made their choices. After some backwards and forwards, they had been very pleased with all the chosen pictures. The video adopted the same course of.

The staff at Tamron was tremendous organized, knew what they wished, and had been simple to work with. The one hurdle was working with the time zone distinction (which is manageable). They had been a dream shopper that was environment friendly, educated, and allowed me to only shoot pictures I’m happy with.

Remaining Ideas

After a 12 months of being principally indoors, it was superb to journey round South Africa once more, particularly with the help of Tamron and a very nice lens. It’s really some of the stunning international locations on the earth and I’m grateful to reside right here!

For extra data and technical specs of the Tamron 11-20mm f/2.8 Di III-A RXD, learn PetaPixel’s protection here.


In regards to the writer: Shawn Ogulu is a branded content material creator, freelance Journey and Journey photographer, and filmmaker primarily based in South Africa. He’s additionally a director and producer whose physique of labor consists of tasks for tourism boards and types from around the globe.



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